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Home | The GAZeL eLearning Community | Global Projects and Initiatives | One Laptop Per Child Initiative

Asus Eee PC - $200 Laptop For Everyone

"Back when he first introduced his grand dream to the world - improving education through Constructionism, personified in a laptop for every child to learn and play with - Nicholas Negroponte picked an amazing marketing meme to express his dream's affordability: "$100 laptop".

In doing so, Negroponte subverted his original idea in the minds of many. Gone was an educational tool for children. In its place was the idea of an adult computer for $100. So while the One Laptop Per Child team was focused on a primary school student-centric design, everyone else was thinking about teenagers and adults using low cost computers.

This second, more mainstream idea is now coming back around to One Laptop Per Child in the form of competition from Intel. First there was the Classmate PC, which is a quick OLPC catch-up computer that sacrifices much to make a sub-$300 price point but at least pays lip service to Dr. Negroponte's original education idea, even as the OLPC pot called the Intel kettle black.

Now there is the ASUS Eee PC and it doesn't even pretend to be a pure education play. Oh yes, it does borrow heavily from OLPC with its tagline of "Easy to Learn, Work and Play" but do not be fooled. This is not a computer for children. This is One Low-Cost Laptop For Everyone.

With such a broad target, there are going to be instant winners and losers. The first winners will be anyone who wants a low-cost computer and can afford the $200-300 price point. This includes students and adults in the developing world who are not part of OLPC's target market of young children and might find the Sugar UI to be childish anyway. They are now going to be seen as a viable market, one even giants like Intel should focus research, development, and production resources to serve."

‹ OLPC Flash Installation up Laptop With a Mission Widens Its Audience - New York Times ›
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